BESTrustees Limited (‘BESTrustees’ or ‘we’ or ‘us’) uses cookies on our website, (‘website’), which among other things, help us to improve your experience of our website and ensure that it performs as you expect it to. Cookies are text files containing small amounts of information that are downloaded to your computer or mobile device by websites that you visit. They can improve your experience of using a website, for example, by remembering your preference settings and tracking your use on our website so that it can be improved to meet your needs.

Websites must get consent to send cookies to your computer or mobile device unless the cookies are strictly necessary to provide services to you.

You can set your cookie preferences when you arrive at our website.

Unless the cookie is a strictly necessary cookie, you can withdraw your consent to our cookies at any time even if you have previously consented. However, please remember that if you do not consent to our functionality cookies, parts of our website will not work.

The table below explains what cookies we use on our website, why we use them and whether they are strictly necessary or another type of cookie e.g. ‘analytics’ or ‘performance’ cookies. We also state in the table whether a cookie is a ‘persistent’ or ‘session’ cookie. The difference is that:

  • Persistent cookies remain on your device between browsing sessions. They are activated each time you visit the website that created that particular cookie. For example, where a ‘persistent cookie’ is used on a website to remember your log-in details, you will not need to enter those details each time you visit that website.
  • Session cookies allow website operators to link the actions of a user during a browser session. A browser session starts when you open the website and finishes when you close the website window. Session cookies are created temporarily. Once you close the website, all session cookies are deleted.

We will also state in the table whether a cookie is either a ‘first-party cookie’ or a ‘third-party cookie’.  The difference is that:

  • First-party cookies are cookies stored by us directly. They allow our website to collect information on the visitors that visit our website.
  • Third-party cookies are cookies that are placed and that send information back to third parties. The table below tells you more about these.
    Some of the cookies listed below are those set by our own website.

Strictly necessary

Strictly necessary cookies are essential to enable you to receive a service on a website. We would not be able to operate our website without using the ‘strictly necessary’ cookies listed below.

Cookie Name Purpose Persistent/ Session More information
Website Security _cf_bm Used Hubspot to distinguish between humans and bots. This is beneficial for the website, to make valid reports on the use of the website. Session First-party
 Forms embed/v3/counters.gif For the purpose of implementing forms on the website. Session First-party

Analytics and performance cookies

Analytics and performance cookies collect information about how visitors use a website (for example, which pages users go to most often and if they get error messages). These cookies do not collect information that identifies a user. Any information collected by these cookies is anonymous. We only use such information to improve our website.

Cookie Name Purpose Persistent and expiry/session More information
Analytics and customisation cookies _ga Registers a unique ID that is used to generate statistical data on how the visitor uses the website. Persistent First-party, Google Analytics
This cookie is used to distinguish you, by assigning a randomly generated number as your client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the site’s analytics reports.
Analytics cookies _gat This cookie is used by Google Analytics to throttle request rate. Session First-party, Google Analytics
Analytics and customisation cookies _gid This cookie registers a unique ID that is used to generate statistical data on how you use the website Session First party, Google Analytics

Target or advertising

These cookies monitor your browsing habits to serve relevant advertisements. They remember that you have visited a website and are often linked to site functionality provided by external advertisers.

Cookie Name Purpose Persistent/ Session More information
Advertising cookies __ptq.gif These cookies are used to make advertising messages more relevant to you. They send data to the marketing platform Hubspot about your device and behaviour. Session Third-party

How do I manage my cookies?

Consent for cookies will last for six months, after which time we will ask you to renew your cookie consent.

You can manage your cookies from your browser settings. You can find more information on how to do this here:

To find out more about cookies, including how to see which cookies have been set and how to manage and delete them, visit the third-party website: